A to-go ready matcha brand combining “ki” (energy/spirit) with “cha” (tea).
The branding features bold colors and playful design elements to create a bright, energetic identity for modern matcha on-the-go.
A to-go ready matcha brand combining “ki” (energy/spirit) with “cha” (tea).
The branding features bold colors and playful design elements to create a bright, energetic identity for modern matcha on-the-go.
A to-go ready matcha brand combining “ki” (energy/spirit) with “cha” (tea).
The branding features bold colors and playful design elements to create a bright, energetic identity for modern matcha on-the-go.
Ki-Cha Matcha Beverages
Ki-Cha Matcha Beverages
Ki-Cha Matcha Beverages
Branding & Labeling
Branding & Labeling
Branding & Labeling
©2025 | Kara Dye | All Rights Reserved
An abstracted leaf logo that infuses the brand with movement and a sense of life.
Bottles & Packaging
Packed in a vibrant 12 oz. bottle, Ki-Cha bursts to life with bold colors and a top label that playfully showcases each matcha flavor.
An abstracted leaf logo that infuses the brand with movement and a sense of life.
An abstracted leaf logo that infuses the brand with movement and a sense of life.
An abstracted leaf logo that infuses the brand with movement and a sense of life.
Logo
Logo
Logo
Bottles & Packaging
Bottles & Packaging
Bottles & Packaging
Packed in a vibrant 12 oz. bottle, Ki-Cha bursts to life with bold colors and a top label that playfully showcases each matcha flavor.
Packed in a vibrant 12 oz. bottle, Ki-Cha bursts to life with bold colors and a top label that playfully showcases each matcha flavor.
Packed in a vibrant 12 oz. bottle, Ki-Cha bursts to life with bold colors and a top label that playfully showcases each matcha flavor.
Color
Color
Color
Typography
Typography
Typography
The solution was to create Ki-Cha, a bright and vibrant matcha brand that breaks away from traditional, minimalist matcha branding. Instead, it offers a fun and playful visual identity that brings energy and personality to the green tea experience.
The solution was to create Ki-Cha, a bright and vibrant matcha brand that breaks away from traditional, minimalist matcha branding. Instead, it offers a fun and playful visual identity that brings energy and personality to the green tea experience.
The solution was to create Ki-Cha, a bright and vibrant matcha brand that breaks away from traditional, minimalist matcha branding. Instead, it offers a fun and playful visual identity that brings energy and personality to the green tea experience.
Solution
Solution
Solution
Create a beverage brand and label system that elevates the identity and experience of the chosen drink. The design should establish a strong, memorable visual language that reflects the beverage’s unique qualities while standing out on the shelf and resonating with the target audience.
Create a beverage brand and label system that elevates the identity and experience of the chosen drink. The design should establish a strong, memorable visual language that reflects the beverage’s unique qualities while standing out on the shelf and resonating with the target audience.
Create a beverage brand and label system that elevates the identity and experience of the chosen drink. The design should establish a strong, memorable visual language that reflects the beverage’s unique qualities while standing out on the shelf and resonating with the target audience.
Challenge
Challenge
Challenge
Adobe Illustrator, Procreate
Software
Beverage Labels
Product
Branding, Packaging
Category
February 2025