Ki-Cha Matcha Beverages
Branding & Labeling
©2025 | Kara Dye | All Rights Reserved
An abstracted leaf logo that infuses the brand with movement and a sense of life.
Logo
Bottles & Packaging
Packed in a vibrant 12 oz. bottle, Ki-Cha bursts to life with bold colors and a top label that playfully showcases each matcha flavor.
Color
Typography
The solution was to create Ki-Cha, a bright and vibrant matcha brand that breaks away from traditional, minimalist matcha branding. Instead, it offers a fun and playful visual identity that brings energy and personality to the green tea experience.
Solution
Create a beverage brand and label system that elevates the identity and experience of the chosen drink. The design should establish a strong, memorable visual language that reflects the beverage’s unique qualities while standing out on the shelf and resonating with the target audience.
Challenge
A to-go ready matcha brand combining “ki” (energy/spirit) with “cha” (tea).
The branding features bold colors and playful design elements to create a bright, energetic identity for modern matcha on-the-go.
Adobe Illustrator, Procreate
Software
Beverage Labels
Product
Branding, Packaging
Category
February 2025
Date
